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Buyers are driving the process

by Judy Mod on February 28, 2013 · No Comments · in Buyer Adoption, Buyer Centric

Over the past few months, I’ve had numerous conversations with senior executives within the Social Executive Council.  Some common themes have emerged that I thought would strike a chord with you:

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How to Accelerate Market Adoption (and Revenue) by Overcoming Buyer Adoption Challenges in your Market

by Judy Mod on January 31, 2013 · No Comments · in Buyer Adoption, Buyer Centric

Happy New Year! The Social Executive Council is planning some major realignment for 2013. For starters, we believe that our mission has evolved from just about social business to the business of the buyers. Buyers? Social? Our perspective is that we saw a tipping point in 2012 in that buyers no longer saw social media [...]

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Making the (Business) Case for the Buyer

by Judy Mod on September 17, 2012 · No Comments · in Buyer Marketing

We continue to address the impact that social is having on markets and buyers.  We can now say, with conviction, that this is no longer about social.  We have crossed the chasm. The real value and impact is social has opened up the doors for us to connect in a way that allows us to [...]

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Welcome to the Buyer-Centric Movement

by Judy Mod on February 6, 2012 · No Comments · in Buyer Centric

In response to my last two posts, an “Open Letter to Buyers” and an “Open Letter to Buyer-Centric Organizations”, I have tried to articulate the evolution in the conversations I’ve had about why social is disruptive to business as we know it, why a buyer-centric approach is so critical to the long-term viability of your [...]

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Open Letter to Buyer-Centric Organizations

by Judy Mod on December 14, 2011 · No Comments · in Open Letter

The last two posts, an “Open Letter to CMOs” and an “Open Letter to Buyers” have triggered a large number of pretty intense conversations about the frustrations that you’re feeling today around the disruptive impact social media is having on your markets.  It’s disruptive, not because of the technology, but because of the impact it’s [...]

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Open Letter to Buyers

by Judy Mod on November 4, 2011 · 1 Comment · in Open Letter

We owe you a mea culpa…. We’ve been seller driven, not buyer driven. We’ve focused on selling you what we think you need (what we sell) versus helping you make better decisions.  We haven’t helped you make the business case for why this is a significant problem.  We’ve automated our marketing systems to better reach [...]

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Open Letter to CMO’s

by Judy Mod on August 29, 2011 · No Comments · in Enterprise Relationship Management, Social Business, Social Executive Council, Social market leadership

It has been awhile since I wrote my last open letter to the SEC, but my goal with these is to summarize important trends that I see consistently across the executive members within the group in a way that helps highlight major strategic challenges. In speaking with many of the CMOs, I am seeing that [...]

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Re-Articulating a Vision for the Social Executive Council

by Judy Mod on July 10, 2011 · No Comments · in Enterprise Relationship Management, Social Business, Social Networks

Why did you join the Social Executive Council? For many of us, we were looking for a forum to find out how to manage the impact of social business on our strategy. Others were trying to figure out where the state of the market was, and others are looking for customers for their social business [...]

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Open Letter to CEO’s

by Judy Mod on June 30, 2011 · No Comments · in Uncategorized

Several of you have shared with me this week that you have a meeting with your CEO in the next couple of weeks, next month, etc. The topic is “social”, what you are doing today and what you are recommending the company do next. In this meeting you need to be able to articulate a [...]

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Market Signal to Noise Ratio: When Automation Becomes Part of the Problem

by Judy Mod on June 20, 2011 · No Comments · in Enterprise Relationship Management, Social, Social Business, Social Networks

I recently came across an article in Time, “Using Business Savvy to Help Good Causes.” (http://ti.me/f78RI2). What struck me was that they defined success as a 0.5% response rate out of the 100 million letters sent because of the ‘’reams of data” that they were able to capture from the folks who actually responded.  This [...]

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    • Buyers are driving the process
    • How to Accelerate Market Adoption (and Revenue) by Overcoming Buyer Adoption Challenges in your Market
    • Making the (Business) Case for the Buyer
    • Welcome to the Buyer-Centric Movement
    • Open Letter to Buyer-Centric Organizations
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