Over the past few months, I’ve had numerous conversations with senior executives within the Social Executive Council. Some common themes have emerged that I thought would strike a chord with you:
Happy New Year! The Social Executive Council is planning some major realignment for 2013. For starters, we believe that our mission has evolved from just about social business to the business of the buyers. Buyers? Social? Our perspective is that we saw a tipping point in 2012 in that buyers no longer saw social media [...]
We continue to address the impact that social is having on markets and buyers. We can now say, with conviction, that this is no longer about social. We have crossed the chasm. The real value and impact is social has opened up the doors for us to connect in a way that allows us to [...]
In response to my last two posts, an “Open Letter to Buyers” and an “Open Letter to Buyer-Centric Organizations”, I have tried to articulate the evolution in the conversations I’ve had about why social is disruptive to business as we know it, why a buyer-centric approach is so critical to the long-term viability of your [...]
The last two posts, an “Open Letter to CMOs” and an “Open Letter to Buyers” have triggered a large number of pretty intense conversations about the frustrations that you’re feeling today around the disruptive impact social media is having on your markets. It’s disruptive, not because of the technology, but because of the impact it’s [...]
We owe you a mea culpa…. We’ve been seller driven, not buyer driven. We’ve focused on selling you what we think you need (what we sell) versus helping you make better decisions. We haven’t helped you make the business case for why this is a significant problem. We’ve automated our marketing systems to better reach [...]
Open Letter to CMO’s
by Judy Mod
on August 29, 2011
· No Comments
· in Enterprise Relationship Management, Social Business, Social Executive Council, Social market leadership
It has been awhile since I wrote my last open letter to the SEC, but my goal with these is to summarize important trends that I see consistently across the executive members within the group in a way that helps highlight major strategic challenges. In speaking with many of the CMOs, I am seeing that [...]
Why did you join the Social Executive Council? For many of us, we were looking for a forum to find out how to manage the impact of social business on our strategy. Others were trying to figure out where the state of the market was, and others are looking for customers for their social business [...]
Several of you have shared with me this week that you have a meeting with your CEO in the next couple of weeks, next month, etc. The topic is “social”, what you are doing today and what you are recommending the company do next. In this meeting you need to be able to articulate a [...]
I recently came across an article in Time, “Using Business Savvy to Help Good Causes.” (http://ti.me/f78RI2). What struck me was that they defined success as a 0.5% response rate out of the 100 million letters sent because of the ‘’reams of data” that they were able to capture from the folks who actually responded. This [...]
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