The SEC is incorporated as a non-profit professional organization for
senior executives to collaborate on developing enterprise-wide social business
strategies. We host both online discussions and organize strategic
networkingand education events. membership is free, but "by invitation"
only.

Our objective is to explore the definition of social market leadership;
the social transformation of the various enterprise lifecycles; customer,
operational, product, information, and employee that drive the market
success and corporate valuation of an organization.

Most of the executives who are joining are finding that they (or their clients)
are being impacted by social media in some form and are now tasked with
developing business strategies to incorporate social strategy into business
performance.

This group is focused on social enablement of the organization from a strategy
perspective. We propose the exchange of ideas around development of 
social strategy, social execution, and social measurement with associated ROI.

By opening the discussion to social strategy executives and their respective
internal customers, the goal is to empower a more substantive dialogue
about how to leverage social media, web 2.0, online community, and
collaboration technologies.